Ad Radar

August/September 2014 Insider - El Riesgo Siempre Vive!

Text By , Photography by

In Spanish, this translates into "the risk lives forever," and figuratively means that taking risks is necessary to survive. There are times in everyone's life when you're faced with a choice that involves risk. Running risks is also part of racing. It's a part of motorsports that we love and embrace in our daily lives. So why the quote, you ask? It's quite simple. Risk is, by nature, scary. It's uncertain and unpredictable. You're heading off into uncharted territory. But if you play your cards right, it's pretty sweet!

As we look back, we owe a debt a gratitude to all the movers, thinkers, and shakers in the import tuner scene. From engine builders, drag racers, and road racers who took a chance and did what no other individual was willing to do no matter how absurd or dumbfounded it might have sounded or looked at the time. But don't think for a second with success they met failure at one time or another. No one wants to fail. With failure, you risk criticism and humiliation, and more times than none you end up having to pick up the pieces and start all over again.

Simmer on those thoughts for a second. There's so many industry breakthroughs to list, but a few that come to mind start with the inception of the first LS/VTEC hybrid engine. How about the debut of the Bergenholtz Racing CRX (FWD) wheelie bar? Steph Pappadakis laying down world-record numbers in the first 9-second FWD Honda? AMS Performance owns the rights to the world's fastest 7-second quarter-mile in their 2,000-plus horsepower GT-R Alpha Omega R35, a Nissan when debuted was rumored to be untunable? And, of course, we mustn't forget Chris Rado and his bi-wing Scion tC time attack monstrosity who brought the term aero to a whole new level. We look back at all of these ground-breaking individuals/teams and events that have shaped our lives and come to realize that these very risk takers are the same ones who ended up being most successful.

So, why would anybody want to take a risk? It's simple. Passion and creativity and sheer determination, but most important is that it always sets the stage for the next big thing. Who knows, maybe you might be the next Formula D Champion or own bragging rights to the world's fastest street car. But if you don't take that chance, you'll never know. So next time someone tells you it's not possible or you can't do it, look them straight in the eye and shout out el riesgo siempre vive!

And with those parting thoughts, I bid you a fond adieu!

Scott Tsuneishi
Editor for feature cars for aspiring models

Enjoyed this Post? Subscribe to our RSS Feed, or use your favorite social media to recommend us to friends and colleagues!
Import Tuner