Import Alliance is, without a doubt, one of the biggest and well-known car culture events in the nation. After many years of successful events, the remarkable Z-Max Dragway in Charlotte, NC, was a first-time location and still managed to attract thousands of people and cars from all over the United States. With organized staff, systematic layout, and efficient planning, the abundant population and traffic was very well supervised.
From morning until evening, cars were continuously rolling out and even more were rolling in to take those empty spots in the giant ground-level parking lot. You could make rounds every 20 minutes and be guaranteed to see dozens of new cars that make you do double, if not triple, takes every single time. The upper level lot was lined with hundreds of the country’s best put together imports along with vendors and entertainment booths to make sure for a good time. You could see different inspirations and cultures everywhere, from drift junkies, VIP luxury, old-school classics, to literally anything you could imagine. In the end, everyone would agree that the main goal of this whole shebang could be concentrated into two words: pure enjoyment.